Kiana Pontrelli

content writer and journalist

Through my work as a content writer and social media manager in the arts and lifestyle industry, I have gained experience in SEO writing, sponsored content, content writing, social media copywriting, social media management, EDM creation, content creation, digital marketing, and more.

 
 

ClassBentO

Currently working as a content writer to drive organic marketing by creating SEO content for the U.S. platform of an e-commerce brand. Creates quarterly trend reports in the craft/food industry to inform all departments. Creates unique SEO copy for U.S. social media accounts following the global marketing plan.

SEO long-form sample

Corporate focused article

Trending craft article

Social media copywriting


 

Art at the Geode and ESS

Managed social media accounts (IG and FB) for the gallery, artist, studio, and office building. Created organic and paid content for Instagram and Facebook. Led a brand and website redesign to transition the storefront gallery into an online gallery. Created marketing plans, press packets, and press releases. Created bi-monthly newsletters, designed promotional material, and managed and assisted the gallery’s resident artists and inventory. Managed the creation of an art book.

Blog

Virtual show

Book

Promotional Material

Reel with over 4,000 views


 

Clean Water GROW

Managed social media accounts, including Instagram and Facebook. Led giveaway campaigns. Created content, including DSLR photography, iPhone videography for Instagram Reels, copywriting for social media, and long form content writing. Created monthly blog posts covering gardening, sustainable ideas, plant care, craft and DIY ideas, interior and exterior decor ideas, and gift guides. Followed seasonal trends to help drive organic marketing.

Giveaway campaign (IG and FB)

Reel reaching over 9,000 views

Social media copywriting

Sustainable Garden blog post

DIY blog post


 

Willamette Week

Wrote sponsored content for Portland’s alt-newsweekly. Worked closely with the newspaper’s sales team and their clients to create content that matched both brand voices. These articles included reporting and listicles.

New Season’s gift guide

Portland Japanese Garden

Mt. Hood Community College